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BOND

Marketing Collateral: Brochure Creation

The marketing collateral for BOND was quite outdated and limited.

 

I was tasked with creating a brochure for each market sector (Education, Healthcare, District Energy, Civil Infrastructure, Power & Energy, Electric Transmission & Distribution and Oil & Gas) that highlighted the experience, expertise and relevant projects of each team.

The brochures were printed and utilized as leave-behinds at meetings, bid interviews,

trade shows and client introductions. They are also housed online for digital viewing:

BOND-Building

BOND-Civil Utility

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Utah State University | College of Humanities and Social Sciences

Admissions: Accordion Style Brochure [Print]

This is one of my favorite pieces. It was the first time designing in this format, so along with something new and exciting came some challenges. Good thing I live for a good challenge. It was a constant puzzle creating a layout that not only worked as a separate panel but also as a spread of two to eight as well. The piece turned out wonderfully and was very well received.

Utah State University | College of Humanities and Social Sciences

Event Postcard [Print]

This is a fantastic piece showcasing a wonderful display of texture, layering and typography.

ICON Fitness

Home Page Hero Image [Web]

ICON Fitness was rolling out a new product and requested a hero image design for their home page  |  Design and copy

Utah State University | College of Humanities and Social Sciences

Landing Page [Web]

A promotion for The College of Humanities and Social Sciences Scholarship Awards  |  Design and copy

Do It All in California

Icon Series [Web]

I am a California dreamer through and through. As a side project I created an icon series highlighting some of the top spots and activities.

American Lung Association

Campaign to Quit Billboard

A powerful message with impactful imagery.

Hooters

Promotional Billboard

Humor works too.

DownEast Cider House

Limited Edition Can Label

Using established guidelines and adding a little extra style, a limited release product label.

BOND

Select Projects Group Brochure

Inside spread of the Select Projects Group brochure.

ALTRA

Product Ad

ALTRA was marketing new Zero Drop footwear

Advertising the benefits and full performance

of the product.

 

 

 

Collaborated with the photographer on location scouts and stepped in as the talent modeling the sneakers (I truly will tackle it all).

Lucky Bamboo Tattoo

Promotional Ad

Lucky Bamboo worked with local artists

on creating apparel to sell in studio. This ad boasts both the merchandise as well as the main tattooing service.

 

 

 

On site with photographer during photoshoot.

King Buddha CBD Oils

Welcome Email

A marketing tool to obtain new customers

and turn them into repeat customers.

 

 

 

A thank you and welcome message for

signing up online, accompanied by a coupon.

Beverage Factory

Product Video Sample

Created with Illustrator and Premiere Pro.

Utah State University

College of Humanities and Social Sciences

Dinner Invitation [Print]

A formal invitation to enjoy dinner

and an evening with Dr. Fareed Zakaria.

 

 

 

Double-sided postcard printed on linen.

Passion Projects

Logo Design

Two of my favorite things: music and sarcasm.

Illustrated logo for a Deadhead's 40th birthday as well as a cheeky independent card shop.

Elite Construction And Roofing

Marketing Collateral [Print]

Promotional ad placement in programs
for Angie's List and Bench Craft Company,
Door Hanger, Business Card (front and back).

CRYSTAL HEROUX DESIGNER. ILLUSTRATOR. ART DIRECTOR.

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 © 2020 Crystal Heroux | Crysp Creatives